Evaluation of 'ZOMBIEQUALITY'

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Below is a Vlog I created and uploaded to Youtube to answer this question:



2) What have you learned from your audience feedback?

Before we began writing 'ZOMBIEQUALITY', we wanted a basic idea of the demographics of each genre. We looked on google for the definitions of each genre as well as a general overview of how any people watch them. Below are the demographics for the last ten years viewing in each genre:



As you can see, the demographics for comedy are very high. We therefore new that the film would have an automatically positive response. Following this, the horror genre is also quite high which allows more scope for our film. Finally, the Indie/arthouse genre is very low in it's viewings which is good because our film could also appeal to a smaller following. We wanted 'ZOMBIEQUALITY' to show versatility and for it to be suitable for most viewers. Below are the definitions for the four genres that our movie would adhere to:

Finally, we began to reference the film 'What We Do In The Shadows'. We watched the movie and really thought that we could draw inspiration and make reference to the various cinematic elements that were used in the micro. E.G. Editing, cinematography, sound. Even the narrative and plot followed a similar structure to ours. We therefore thought it appropriate to look up the demographics for this film. Below you can see that all comments were very positive and that the film did very well both critically and in the box office, with an extremely large grossing for what can also be described as an independent film:

Once we had made 'ZOMBIEQUALITY' with all of the information surrounding target audience still in mind, we made a survey that we would give to 20 random and varied people. This can be seen below:

'ZOMBIEQUALITY' survey

Name:
Age:
Place of residence:

Preferred genre:
Why?:_____________________________________________________________________________________________________________________________________________________________

On a scale of 1 to 10 how would you rate our film: 1   2   3   4   5   6   7   8   9   10
Why?:_____________________________________________________________________________________________________________________________________________________________

What changes would you make?:___________________________________________________________________________________________________________________________________________________________

What did you like?:______________________________________________________________________________________________________________________________________________________________

What Didn't you like?:______________________________________________________________________________________________________________________________________________________________

The results were positive. It was clear to see that the audience were very diverse with children and older people enjoying different elements of the film. The average preferred genre of all was comedy with some citing horror as expected. the average rating for our film was 8 which is very positive. The main reason that the audience liked it was because of the plot and comedic elements. The main changes that would be made were better equipment used to produce a better quality product. The things that they liked were mainly the comedic hints of slapstick and dark humour and the things that they didn't like were the bad quality production and sometimes, the lack of continuity.

3) How did you use media technologies in the construction and research, planning and evaluation stages?

Here is another blog uploaded to Youtube answering this question: